Smithtown Ford

Case Study: Premier EV Charging Powers Up Smithtown Ford's Infrastructure

Smithtown Ford, a leading car dealership on Long Island, wanted to enhance its customer experience and prepare for the increasing demand for electric vehicles (EVs). They sought a trusted partner to install efficient, reliable charging stations and optimize their charging operations to cater to their EV customers. Premier EV, with its expertise in EV charging services and solutions, was chosen to design and install the charging infrastructure at Smithtown Ford, ensuring a seamless, user-friendly experience for both the dealership and its clients.

Challenges

Smithtown Ford faced several challenges when they decided to adopt EV charging infrastructure:


  • Site Optimization: The dealership required a customized site plan to determine the best placement for EV chargers based on foot traffic, accessibility, and space usage.


  • Charger Selection: Smithtown Ford needed expert guidance on which chargers would work best in their environment, balancing cost-effectiveness with advanced technology.


  • Rebate and Incentive Navigation: To reduce costs and maximize return on investment, Smithtown Ford sought to leverage available incentives and rebates for EV infrastructure installation.


  • Payment Integration: The chargers needed to accommodate multiple forms of payment, creating ease of use for customers and ensuring compatibility with various payment platforms.



  • Visibility and Marketing: In addition to installing the chargers, Smithtown Ford wanted to increase visibility and promote the new charging stations to attract EV drivers to their dealership and generate revenue.

Solutions

Premier EV developed a comprehensive solution that addressed each of Smithtown Ford's needs.


  1. Site Survey and Charger Placement
    Premier EV conducted a thorough site survey, analyzing the dealership's layout, customer flow, and electrical infrastructure. Using this data, they designed a strategic placement plan for the EV chargers, ensuring they were conveniently accessible to customers without disrupting daily operations. The placement maximized the use of space while ensuring high visibility and ease of access.

  2. Customized Charger Recommendations
    Based on the dealership's location and expected usage, Premier EV recommended a range of reliable, high-speed chargers suitable for Smithtown Ford’s environment. Premier EV advised the dealership on top-tier brands, ensuring that the installed chargers were not only technologically advanced but also future-proof, capable of handling the increasing power demands of the latest EV models.

  3. Incentives and Rebates
    Premier EV assisted Smithtown Ford in navigating local, state, and federal incentives, ensuring that they took full advantage of available rebates. This effort significantly reduced upfront costs for the dealership, making the investment in EV infrastructure more feasible and cost-effective.

  4. Charger Configuration and Payment Optimization
    Premier EV configured the chargers to accept a variety of payment methods, including credit cards, mobile payment apps, and charging network memberships. This flexibility improved the user experience for customers, encouraging more EV drivers to stop and charge their vehicles at Smithtown Ford, increasing dealership foot traffic.

  5. Boosting Online Visibility
    Premier EV set up Smithtown Ford’s Google Business Profile and listed the dealership’s charging stations on multiple EV platforms, enhancing the visibility of their new infrastructure. These listings helped potential customers locate Smithtown Ford’s charging stations easily and even book charging spots in advance.

  6. Ongoing Marketing and Revenue Generation
    To further promote the charging stations and generate revenue, Premier EV helped Smithtown Ford develop marketing campaigns aimed at EV drivers in the region. The dealership was able to market their chargers as an additional service, not just for their customers but also for any EV driver in the area. This increased traffic to the dealership, creating new revenue streams and improving overall business visibility.

Results

Smithtown Ford’s partnership with Premier EV has led to remarkable results, including:


  • Optimized Charger Placement: The chargers are strategically located in areas that are convenient for both customers and dealership staff, enhancing the user experience.


  • Cost Savings: By leveraging incentives and rebates, Smithtown Ford significantly reduced the cost of installing the EV charging infrastructure.


  • Increased Foot Traffic: The visibility of the dealership’s charging stations on platforms like Google and various EV apps has brought more customers to the dealership, not just to charge their vehicles but also to explore other services.


  • Revenue Generation: By offering public access to their chargers and marketing these services effectively, Smithtown Ford has created an additional revenue stream from EV drivers stopping by for fast charging.



  • Enhanced Customer Experience: EV drivers can now charge their vehicles using multiple payment options, creating a seamless and satisfying experience. This has positioned Smithtown Ford as a forward-thinking dealership catering to the future of automotive technology.

Conclusion

Smithtown Ford is now well-equipped to handle the increasing demand for electric vehicle services, thanks to Premier EV’s expert consultation, installation, and marketing strategies. By optimizing charger placement, selecting the best hardware, and integrating the right payment and marketing tools, Premier EV helped Smithtown Ford create an efficient, profitable charging solution that enhances both customer experience and dealership visibility.

We Are Ready To Charge Millions Of EVs. Are You?

More Than 1500 Charging Stations & Growing Big!!

We’ve been helping cities, utilities, automakers, EVSE suppliers and commercial businesses take advantage of clean energy benefits that smart charging infrastructure affords. Our solutions deliver savings to drivers, businesses and grid operators.


  • Why should I opt for a charging station?

    The charging station’s password (WiFi password) is provided in the configuration sheet that was supplied with Charge Amps Halo.

  • Where can I get answers to my questions?

    The charging station’s password (WiFi password) is provided in the configuration sheet that was supplied with Charge Amps Halo.

  • Where can I find station’s WiFi password?

    The charging station’s password (WiFi password) is provided in the configuration sheet that was supplied with Charge Amps Halo.

Convenience of charging at home relying on the availability of public chargers. Charging stations are safe easy-to-use.

Explore More

Our Success Stories!!

BreezEV is the perfect level 2 charger, If you want a high-quality no-frills product at a fair price. You can schedule charging levels, times, and everything else from the app available. Very happy with my purchase.

S. Daniels

Past Client

Great, reliable charger. Premier made the process so easy. After we ordered our charger, we setup a time for Installation. Everything was done in less than an hour. Awesome Job.

M. Fedele

Past Client

Expert Partner Support

Your account map show real time station status, charging activity, and more!

On Site Commissioning

Our new charging stations are safe and easy-to-use and let you hit the road.

Ongoing Maintenance

You can ensure your charging operation runs consistently and efficiently.

EV Charging Solutions Made Very Simple!

AMPUP MOBILE

Scan. Charge. Go.

AmpUp is the leading electric vehicle (EV) charging operating system that enables drivers, hosts, and fleets to charge stress-free. Our technology makes it easy for businesses and property owners to manage multiple charge stations and locations in one platform.

Find a charger from the world’s largest shared charging network

Conveniently pay & charge

Track charging status and book your favorite spots

Easily share your own charger with the public

News, Reviews, And Analysis

Most Recent Articles

How Long Does It Take To Charge an Electric Vehicle
January 2, 2023
The amount of time necessary to charge an electric vehicle (EV) can be a deterrent for owners of gas-powered vehicles who are considering making the conversion to EVs. Even if people who currently own electric vehicles say that they don't mind the amount of time it takes for their vehicles to charge, it might be challenging to persuade those who are considering making the switch to alter their typical pattern of driving and using petrol.
Electric Vehicle Charging Station
By Rudy Grippo October 31, 2022
Because of the increased interest in electric vehicles as a result of the accelerated push for electric vehicles across the country, more and more people are becoming interested in electric vehicle charging stations. At Premier Electric & Design Inc ., our regular customers who need electrical work are increasingly inquiring about how we can assist them with electric vehicle (EV) charging. These customers range from homeowners to municipal governments to multi-family housing complexes. Why Should You Choose Premier Electric and Design Inc.? Our clients trust us to provide guidance not only in their electrical repairs and generator installations, but also in maximizing any available rebates because we are one of the most highly regarded master electricians on Long Island in the state of New York. Because Premier Electric & Design Inc. is partnered with BreezEV Electric Vehicle Chargers, it is often practical for us to install EV chargers at the same time that we make electrical repairs in residential or commercial properties. As a consequence of this, we are the installers and solution providers for BreezEV Chargers for all EV Charging stations and Ev Chargers in New York, and our presence is expanding across the United States.
By Rudy Grippo September 22, 2022
Bloomberg NEF predicts that annual electric vehicle (EV) sales will reach 6.3 million in 2021, up from 2 million in 2019; 500 zero-emission vehicle models are currently available globally, up 37% since last year; McKinsey predicts that a favorable regulatory environment and increasing consumer demand will likely push EV sales to make up about 53 percent of all passenger car sales by 2030; nonetheless, auto dealerships are stalling, as many do not have the charging infrastructure or experience selling EVs. Automakers have become reluctant to send limited EV inventory to dealerships without adequate preparation. Many automakers require dealerships to install charging infrastructure before agreeing to ship inventory. When planning your electric vehicle charging installation, strategic thinking is essential. Complying with manufacturers' requirements isn't just a way to future-proof your business but also a way to enhance offerings, control the service and maintenance aspect of your business, and build potential new revenue streams. Before making an investment, work with a partner who can turn a complicated situation into an easier one and help you reap the benefits of electrification. Electric vehicle sales are increasing. The customer experience is a critical factor in closing a deal. As with conventional vehicles, salespeople must understand the products they're selling inside and out in order to help customers overcome any concerns they have about switching to an electric vehicle. A recent consumer report survey noted that range and availability of charging stations were chief among US motorists' concerns about going electric; similarly, in a current CSE survey of California car dealerships, most respondents said the questions they get from customers aren't about the EVs themselves. Instead, many customers want to know where and how to keep an EV charged up. So how confident are you that your sales team can answer these questions? A well-informed salesperson can better support the customer journey overall. For example, using on-site charging solutions, dealers can help drivers understand how charging works, demonstrate how to find charging spots, and explain that most charging will occur while they are doing something else, like sleeping or working. Customers will turn to trusted dealerships that can guide them as they consider their purchase. Speaking the language to educate customers on the overall EV experience is critical to creating consumer confidence. Your expertise will, in turn, help you reach the ultimate goal of inspiring emotions in the customer that lead to a purchase consideration — not to more anxiety. Lack of charging infrastructure is a significant concern for potential EV customers, who need to know how and where they can keep their cars charged up. In fact, many buyers want to know more about the charging options available than about any other aspect of an EV's performance. Creating operational efficiencies is essential to every successful electric vehicle (EV) business. Haphazard charging infrastructure installations can actually have a negative impact on your operations, but when strategically implemented, you can control your entire EV business with one integrated back end. In addition, a comprehensive, networked charging solution helps simplify the electrification process overall and enables you to scale your business as you go. Chargers in your service bay allow mechanics to drive vehicles as much as needed during maintenance sessions. You can also return vehicles to their owners fully charged, which is a small amenity that will build loyalty. Don't cut corners just to defray the upfront cost of implementing an EV charging solution. Every state, as well as the federal government, offers a range of grants, rebates, and tax credits to help businesses find cost-effective solutions to establish EV infrastructure. As a result, many businesses can cover the bulk of the implementation expense and begin to see a return on their investment quickly through increased vehicle sales as well as decreased fuel and maintenance costs. The reality is that the world is moving in the direction of battery electric vehicles (BEVs), and the infrastructure requirements are accurate. Without the ability to charge, it will be challenging to compete. A recent McKinsey article states, "The growth of electric mobility will have far-reaching consequences for auto dealers, touching virtually every aspect of the business." One way to sidestep some of the complexity is to find a comprehensive EV charging solution that meets all your needs. Having one dedicated partner, rather than mixing and matching for the various aspects of your EV charging environment, can save you time and money. You can receive financial assistance to help cover the upfront cost of installing your EV charging infrastructure. We can also help you build expertise around EVs and EV charging so you can deliver a differentiated customer experience. Breezev is compatible with all leading vehicle makes, including Nissan, Mini, Mitsubishi, Chevrolet, and Kia.
By Rudy Grippo September 22, 2022
If you own an electric vehicle, it's time to consider installing a charging station in your home. Installing a charging station can be the first step towards making your home more environmentally friendly, and it will also save you money on gas in the long run. In this article we'll discuss why you should install a charging station, how to choose the right type of charging station for your needs, how much they cost, and even some considerations for installation.
Check All Blog Posts
Share by: