Huntington Ford

Case Study: Huntington Ford Charges Ahead with Premier EV's Expert Solutions

As part of their commitment to innovation and sustainability, Huntington Ford sought to integrate electric vehicle (EV) charging stations into their dealership operations. With the growing popularity of electric vehicles, Huntington Ford needed a partner to expertly design, install, and optimize their EV charging infrastructure. Premier EV, renowned for their comprehensive charging solutions, was brought on board to implement a tailored plan that met the dealership’s needs, from site evaluation to marketing.

Challenges

Huntington Ford encountered several key challenges as they transitioned to offering EV charging at their dealership:


  • Site Planning and Design: The dealership required a careful evaluation to determine optimal locations for EV chargers that would offer maximum convenience to customers while minimizing disruptions to regular operations.


  • Charger Selection: With so many charging solutions available, Huntington Ford needed guidance on selecting the best equipment for their specific environment and future-proofing their charging stations for increased usage.


  • Financial Incentives: Navigating the complex landscape of rebates and incentives available for EV infrastructure was a priority, as Huntington Ford wanted to reduce initial costs.


  • Payment System Integration: The chargers needed to accept multiple payment options, including mobile and network-based solutions, to ensure a seamless customer experience.


  • Maximizing Online Presence: Huntington Ford also sought to increase visibility for their new EV chargers by promoting them online and across various platforms to reach a wider audience of EV drivers.

Solutions

Premier EV took a strategic approach, providing Huntington Ford with a suite of solutions designed to meet each challenge head-on:

  1. Detailed Site Survey and Design
    Premier EV conducted an on-site survey to evaluate the dealership’s layout, traffic flow, and existing infrastructure. This survey was critical in determining the most efficient and convenient locations for EV chargers. Premier EV then designed a tailored plan that strategically placed the chargers in high-traffic areas, making it easy for customers to charge while visiting the dealership.

  2. Expert Charger Selection and Installation
    Premier EV recommended a range of high-quality Level 2 and fast chargers that met Huntington Ford’s specific needs. These chargers were selected based on their durability, performance, and ability to handle a wide range of vehicle models. The installation process was smooth and non-disruptive, ensuring that dealership operations continued as normal while the new infrastructure was being put in place.

  3. Rebates and Incentive Assistance
    Premier EV helped Huntington Ford navigate the process of applying for state and federal incentives, ensuring they maximized available rebates. This assistance led to significant cost savings, making the EV infrastructure investment more affordable and future-proofing the dealership for years to come.

  4. Configuring Payment Systems
    Premier EV configured the installed chargers to accept various payment methods, including credit cards, mobile apps, and membership-based charging networks. This flexibility improved the user experience, ensuring that any EV driver could charge their vehicle without hassle.

  5. Boosting Digital Visibility and Marketing
    To help Huntington Ford maximize the benefits of their new EV chargers, Premier EV set up their Google Business Profile and listed the charging stations on popular EV platforms. These listings increased the dealership's visibility, allowing EV drivers in the area to easily locate the chargers. Premier EV also provided ongoing marketing support, helping the dealership advertise their chargers to bring in new customers and generate additional revenue.

Results

Huntington Ford quickly began to see the benefits of working with Premier EV:


  • Efficient Charger Placement: The chargers were positioned in highly visible and accessible areas, making it convenient for customers to charge their vehicles while visiting the dealership.


  • Cost Reduction: Thanks to Premier EV’s assistance with securing rebates and incentives, Huntington Ford saw a significant reduction in the overall cost of their EV infrastructure.


  • Increased Foot Traffic: EV drivers in the region began visiting Huntington Ford to take advantage of the new charging stations, boosting both foot traffic and interest in the dealership’s other services.


  • Revenue Growth: By offering EV charging as an additional service and promoting it effectively, Huntington Ford generated new revenue streams from the influx of EV drivers using their chargers.


  • Enhanced Customer Experience: With flexible payment options and reliable charging equipment, Huntington Ford was able to deliver a superior customer experience, positioning themselves as an EV-friendly dealership in the community.

Conclusion

With Premier EV’s expert guidance and comprehensive services, Huntington Ford is now fully equipped to meet the growing demands of EV customers. The dealership’s new EV infrastructure not only enhances customer convenience but also establishes Huntington Ford as a forward-thinking business committed to sustainability and future mobility trends.



Premier EV continues to empower dealerships like Huntington Ford with industry-leading EV charging solutions, from installation and optimization to marketing support, helping them stay ahead of the curve in the rapidly expanding electric vehicle market.

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